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The
Woods of Windsor
Story
The origin of the Woods of Windsor luxury bath, body & homes brand comes from a small apothecary located in the shadow of Windsor as far back as 1770. This local apothecary served not only the townsfolk of Windsor, but also the Royal family and its distinguished visitors.
It was here in 1970 at the old Woods Pharmacy, that a treasure trove of centuries-old recipes and prescription books were discovered, the formulas of which inspired the creation of a range of fragrances and bath luxuries which became the Woods of Windsor brand, now a byword for refined elegance and quality.
In 1971 the brand successfully launched a beautiful range of perfumery products, including pot pourri and china pomanders using lavender flowers and rosebuds, inspired by the original formulations, and presented in a way which reflected the historical environment in which they had been originally created. These products were sold from the Woods pharmacy. By 1974 products were selling to high-end London retailers and department stores including Harrods and Liberty's.
In 1976 Woods of Windsor launched its first commercial room fragrance - Parfum d'ambience - and by 1978 introduced its first commercial drawer liners.
In 1981, to expand the offering further, Woods of Windsor launched the gentlemen's collection which was inspired by a formulation that was originally used to fragrance Spanish leather. An 1850 etching of Windsor castle was used for the design of the logo on the packaging to reinforce the brand's heritage. By 1983 Woods of Windsor won the Queen's Award for Export.
In 1984 the pharmacy was converted to the very stylish Woods of Windsor flagship shop selling the finest bath, body and homes products. By 1985 the Woods of Windsor business was exported to 40 countries worldwide and by 1989 they won another Queen's award for Export. After achieving great success throughout the 1990s, the Knowles' sold the business to a management buyout in 2000.
In 2006 The Lornamead Group, leading manufacturer and marketer of personal care products, with a particular focus on investing in heritage brands, acquired Woods of Windsor to reinvigorate the quintessentially English brand.
In 2012 Woods of Windsor, alongside fellow British heritage brand Yardley London, were acquired by Wipro Limited.
Re-launched in July 2016 with a beautiful new packaging design reflecting Windsor’s beautiful landscape, our evocative scents will transport you to the enchanting country gardens that inspired them. Capturing all that is most glorious about our nation in full bloom, each one is infused with a charm and romance that is unmistakably English. Woods of Windsor is proud to present a beautiful range of fragrances and bath luxuries for you to enjoy yourself or to give as a gift. The range includes Eau de Toilettes, Bath and Shower Gels, Hand Creams, Hand Washes, Dusting Powders and Luxury Soaps.
